Question 1

How does Thanks.io QR tracking work?

Accepted Answer

Every mailer can include a unique QR code per recipient. When the recipient scans, Thanks.io records the scan with the recipient's name, list, order, and timestamp. You receive instant email or text notifications, and the scan appears in your Analytics dashboard and the Global Scan List. You can also fire a webhook to any downstream system.

Question 2

Can I use a custom landing page URL for my QR code?

Accepted Answer

Yes. You can set any publicly accessible URL as the QR destination. Thanks.io also supports dynamic per-recipient URLs — the QR code encodes recipient-specific parameters so your landing page knows exactly who scanned. Alternatively, Thanks.io provides a default branded landing page that greets the recipient by name and displays your branding.

Question 3

What is the Global Scan List?

Accepted Answer

The Global Scan List (also called All QR Scans) automatically captures every recipient who scans any of your QR codes across all mailers. You can use this list as the source for a follow-up drip campaign, ensuring that every engaged recipient automatically enters your next sequence.

Question 4

Can a QR scan trigger a CRM or marketing action?

Accepted Answer

Yes. Thanks.io QR scan events can: fire a webhook to any URL (your CRM, Zapier, Make, n8n, etc.); send an email or text notification to you or your team; automatically move the recipient to a different mailing list to trigger a follow-up campaign; and append the recipient's email or phone number via Thanks.io's data services.

Question 5

How do I add a QR code to my mailer?

Accepted Answer

QR codes can be added three ways: (1) Message Template editor — enable the QR code option and set your destination URL or choose the default landing page; (2) Send Mail Wizard — QR code options appear during order building; (3) API — pass your QR destination URL as a parameter in the API send request. QR tracking is available on Business and Professional plans.

Question 6

Can I see scan analytics by template or campaign?

Accepted Answer

Yes. The Thanks.io Analytics page shows scan rates broken down by Image Template, Message Template, and Mailing List. This lets you A/B test different designs and copy to see which drives the most physical engagement.

Can I Track Direct Mail with QR Codes?

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