$265,000 In Listing Commissions Over The Past 2 Years... From AUTOMATED Postcards and Letters
Brett Furman has been in real estate for 40 years. He's a broker who has closed hundreds of transactions, helped 30+ agents transition to Real, and grown his office to 50+ agents strong.
He's not a marketer. He's a producer. And over the past 2 years, his consistency with direct mail has generated $265,000 in trackable GCI on just $33,000 in spend.
That's an 8-to-1 return.
And Brett's numbers are only going to get better.
Direct mail has a natural lag. People hold onto postcards and letters for months, sometimes years, and call when they're finally ready. Every dollar Brett has already spent will keep paying him back long after the piece was mailed.
Below you'll see the four main components of Brett's direct mail based system.
Just Listed / Just Sold Cards
Every time Brett lists or sells a home, he sends cards to the neighbors. The neighbors are always paying attention — they want to know what the house down the street sold for and what that means for their own home.
His cards capitalize on that curiosity. The QR code invites neighbors to scan and find out their own home's value, turning a routine listing announcement into a lead-generation event.
Brett's typical QR scan rate on just listed and just sold cards is between 2% and 5%. Which means getting fresh homeowners into his system with this component usually costs between $10-$30. And Brett has also directly received a handful of "I'm ready to sell, come list me" calls off of these specific postcards so yeah, they make a TON of sense to add to your arsenal.
Neighbors around each listing — Brett uses the Thanks.io internal mailing list builder to drop a radius around any address and instantly pull the surrounding homeowners.
Brett is notified in real time the moment a neighbor scans, and they're automatically added to his Monthly Market Update mailer for ongoing nurture.
Check Your Home Value Cards
Brett doesn't just mail to his sphere. He also sends home value cards to homeowners he doesn't know yet but who fit his ideal seller profile. The offer is simple and irresistible — scan to see what your home might sell for today.
It's how he expands beyond his sphere and starts warming up a fresh farm of potential sellers with a hook everyone is curious about: their own home's value.
And here's the kicker — every card features an actual picture of the recipient's home on it. That's a huge pattern interrupt. When someone sees their own house in their mailbox, they can't help but stop and look, which dramatically increases response rates.
Custom-sourced "likely to sell" lists — specific demographics and predictive data targeting homeowners statistically more likely to list soon.
Scans notify Brett instantly and roll the homeowner into his Monthly Market Update mailer, so a cold contact becomes a recurring touchpoint.
Golden Letters & Notecards
For Brett's highest-value relationships, personal beats promotional. Golden letters and handwritten-style notecards feel like a note from a friend, not a marketing piece.
He sends these to his sphere of influence and his most likely sellers — the people where a personal touch makes all the difference.
Recently, Brett sent a golden notecard campaign to 250 55+ million-dollar homeowners in Villanova, PA. We actually used Thanks.io's "evenflow" functionality to drip just 2 notecards a day for the test.
His $600 in spend generated a $1.4 million listing — $36,250 in GCI — 105 days from mailing to listing appointment. Another listing is already coming. And a high-producing agent joined his team because he received the notecard and was impressed enough to reach out.
Brett's database / sphere of influence — past clients, leads, and anyone who already knows and trusts him.
When they scan, Brett is alerted and they're added to his Monthly Market Update mailer to keep him top of mind between conversations.
The Monthly Market Update Mailer
Most agents send one postcard and hope. Brett's system automatically markets to the same homeowner every month — for years.
Every homeowner who scans a QR code from any of Brett's three components above gets automatically added to this mailer. No manual step. No list building. It just happens.
Each Monthly Update postcard is 100% unique and personalized to the recipient, with macro and local market data generated on the fly via AI — giving Brett a genuine reason to land in their mailbox every month without ever feeling salesy.
And just like the home value cards, every single mailer features an actual picture of the recipient's home. Seeing your own house in your mailbox is a powerful pattern interrupt — it stops people in their tracks and dramatically increases response rates.
This is the secret sauce
A single touchpoint rarely converts. But 12, 18, 24 of them — landing in the same mailbox month after month — gradually turn a stranger into a "come list me" call.
Brett's farm doesn't forget him. And it runs on its own.
Brett's Multi-Channel Stack
The mail is just the front door. What happens after the scan is where Brett's system really earns its keep.
When a homeowner scans a QR code, it doesn't just log a visit. It kicks off a full cross-channel sequence:
- QR scan captured and tied to the homeowner's address
- Automated email sequence starts immediately
- Automated text follow-up sent within minutes
- CRM workflow flags the lead for a team call
- All QR Scanners are dropped back into the Monthly Market Update mailer for a self-reinforcing loop that keeps your top of mind status growing and the warm inbound "come list me" calls coming.
The mail piece warms them up. The automation closes the loop. That combination is what makes Brett's numbers look the way they do — not luck, not hustle, but a system that runs whether he's at a listing appointment or on vacation.
And the best part is, Thanks.io's team works with Brett to implement every piece of this system — from the mailer automations, to the QR code tracking, to the CRM connections, and more.
If you have the budget, and the patience, we can implement this same system with you in your market.
Brett's system isn't magic. It's a repeatable playbook: the right mail piece, the right list, a QR code, and automatic monthly follow-up.
But it's also not for everyone.
If you're a top producer who's serious about adding mail to your stack, and you can easily afford $1,000 or more/month for mailings, knowing you can expect similar ROI to what Brett is getting, click the button below to get started now.
You'll answer a few quick questions, then the system will redirect you to an order form to upgrade to Thanks.io's professional plan. With the professional plan, you'll get amazing pricing on your printed mailers and access to our concierge team who will implement the above components for you.
Ready To Get Started?
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Upgrade to Thanks.io's Professional Plan
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Once you've upgraded to Professional, you'll receive a link to schedule your initial concierge session where we'll meet up and get your system rolling!
NOTE: This system isn't for 95% of agents out there. If you're struggling to find your next deal, or the thought of laying out a few $1,000 before seeing a return scares you, this isn't for you right now.
But, if you "roll" like Brett... If you've got a serious marketing budget... If you've paid Zillow and other vendors multiple 5, maybe 6 figures over the years, then this is DEFINITELY for you.
And it'll most likely be the best lead source you've ever turned on for your business.