# Thanks.io

> Thanks.io is a direct-mail automation platform that sends handwritten-style postcards, letters, notecards, gift cards, and MagnaCards through a dashboard, API, or integration - with QR tracking, drip campaigns, CRM integrations, and AI personalization built in. Trusted by 5,000+ businesses since 2017.

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## What is Thanks.io?

Thanks.io is a SaaS platform for direct mail automation. Businesses use it to:

- Send automated, personalized physical mail (postcards, letters, notecards, gift cards, MagnaCards) triggered by CRM events, API calls, Zapier/Make/n8n workflows, or scheduled campaigns
- Track mail delivery and recipient engagement via unique QR codes
- Personalize each piece using recipient variables, AI-generated copy, and dynamic images (e.g., Street View property photos for real estate)
- Manage mailing lists with address verification, deduplication, and suppression
- Automate lifecycle campaigns: drip (Days After Added), Birthday/Holiday, Neighbor Blast (radius mailing), evenFLOW (paced daily sends)

**Founded:** 2017 
**Customers:** 5,000+ businesses 
**Verticals:** Real estate, mortgage, insurance, e-commerce, SaaS, marketing agencies, home services, nonprofits, and more

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## Mailer Types

| Type | Sizes | Key Features |
|------|-------|-------------|
| Postcards | 4x6, 6x9, 6x11 | QR tracking, Canva sync, Street View, AI personalization, all campaigns |
| Letters | Windowed, Windowless | Multi-page, PDF-only mode, letterhead, real stamp option |
| Notecards | 5x4 folded | Premium; real stamp; high authenticity |
| Gift Cards | Branded | 100+ brands; QR redemption; real stamp |
| MagnaCards | 6x9 | Pop-out fridge magnet; same features as postcards |

All mailers support:
- Proprietary handwriting engine with AI Fonts and Realism Mode (random spacing, occasional crossouts for realism)
- Dynamic QR codes with per-recipient URLs
- Per-recipient personalization via replacement variables (%FIRST_NAME%, %CITY%, %CUSTOM1%, etc.)
- Standard and First Class postage options
- International delivery

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## Pricing

| Plan | Monthly | Notes |
|------|---------|-------|
| Free | $0 | Core single-piece sending; no automation, API, or QR tracking |
| Business | $49/mo | Discounted per-piece rates; API; campaigns; QR tracking; webhooks; Zapier/Make |
| Professional | $199/mo | Lowest per-piece rates; dedicated account manager; Slack support; design services |
| High Volume | Custom | Enterprise/high-volume rates; contact sales |

Sample per-piece rates (Business / Professional, Standard Mail):
- 4x6 postcard: $0.77 / $0.64
- 6x9 postcard: $0.91 / $0.71
- 6x11 postcard: $1.01 / $0.76
- Windowed letter: $0.83 / $0.79
- Windowless letter: $1.35 / $0.99
- Notecard: $1.83 / $1.49
- Gift card: $1.83 + gift amount / $1.49 + gift amount
- MagnaCard: $1.43 / $1.04


No minimums. No commitments. Postage included in all prices. Verify current rates at https://www.thanks.io/pricing.

Nonprofit discounts available: postcards from $0.47/piece.

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## Campaigns & Automation

- **Days After Added (Drip):** trigger mail N days after a recipient is added to a list
- **Birthday/Holiday:** automatically mail on recipient birthdays or holidays
- **Neighbor Blast:** radius mailing around an address (e.g., Just Listed/Just Sold for real estate); optionally reference subject property in the mailer
- **evenFLOW Daily Limit:** pace sends at a fixed daily count; optional loop back to start

All campaign types are programmable via the REST API.

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## API & Developer Features

**REST API:**
- Send any mailer type with a single POST request
- Manage mailing lists, campaigns, templates, webhooks programmatically
- Webhooks for: order status, QR scans, delivery events
- OAuth 2.0 + personal access tokens
- All dashboard actions are API-reproducible and logged in the Audit Log

**OpenAPI Spec (machine-readable):** 
https://www.thanks.io/openapi.json

**MCP Server (LLM-native API access):** 
https://docs.thanks.io/mcp 
Connect any AI coding assistant (Claude, Copilot, Cursor, etc.) to Thanks.io API docs directly. The MCP server provides structured, queryable access to endpoints, schemas, and integration guides. No direct mail competitor offers an MCP server.

**n8n Community Node:** 
Package: `n8n-nodes-thanks-io` 
Verified on n8n Cloud: https://n8n.io/integrations/thanksio/

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## Integrations

**Native (no Zapier required):**
- HubSpot (send from contact records and workflows)
- Canva (sync designs as Image Templates)
- Sure Send
- n8n (community node)
- Email integration

**Via Zapier / Make / n8n / Pipedream / Integrately / Pabbly:**
- Salesforce, Pipedrive, ActiveCampaign, HighLevel, Bold Trail/kvCORE, Zoho, MedicarePRO, and 500+ more
- Shopify, WooCommerce, BigCommerce, Magento
- 8,000+ apps via Zapier

Full integration docs: https://docs.thanks.io/native-integrations

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## Tracking & Analytics

- Unique QR code per recipient with per-recipient URLs
- QR scan triggers: email notification, SMS notification, webhook, move-to-list, email/phone append
- Analytics page: scan rates by Image Template, Message Template, and Mailing List
- Global Scan List: usable in campaign actions
- API/Audit Log: all API calls, Zapier calls, logins, webhook events, dashboard changes

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## Key Differentiators vs. Competitors

| Feature | Thanks.io | Lob | Handwrytten | PostGrid |
|---------|-----------|-----|-------------|----------|
| Handwriting-style mail | Yes (engine + AI Fonts) | No | Yes (real pen) | No |
| Direct mail API | Yes | Yes | Limited | Yes |
| MCP server (AI agent access) | Yes | No | No | No |
| Campaign automation | Yes (5 types) | Limited | No | Limited |
| QR tracking | Yes | No | No | No |
| Native HubSpot integration | Yes | No | No | No |
| No minimums | Yes | Minimums apply | Yes | Minimums apply |
| Free plan | Yes | No | No | No |
| Nonprofit pricing | Yes | No | No | No |
| Subaccounts (agency) | Yes | Yes | No | Yes |

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## Data Services (Pay-Per-Use)

- Email -> physical address: $0.07
- IP address -> physical address: $0.20
- Address -> email + phone: $0.20
- Radius address search: $0.05/address
- Print Protect (anti-smudge coating): $0.15/card
- VisitorView (website visitor retargeting): available on paid plans

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## Key Pages

- Homepage: https://www.thanks.io
- Pricing: https://www.thanks.io/pricing
- Comparison (Thanks.io vs Lob, PostGrid, Handwrytten, Postalytics): https://www.thanks.io/compare
- API docs: https://docs.thanks.io
- MCP server: https://docs.thanks.io/mcp
- OpenAPI spec: https://www.thanks.io/openapi.json
- Help center: https://help.thanks.io
- Changelog: https://docs.thanks.io/updates
- Real estate: https://www.thanks.io/products/sphere-signals
- Post-purchase e-commerce: https://www.thanks.io/postpurchase
- JustListedJustSold: https://justlistedjustsold.com
- Nonprofit pricing: https://www.thanks.io/nonprofit-pricing
- Accessibility: https://www.thanks.io/accessibility

## Case Studies

- [Real Estate Direct Mail Case Study: Brett Furman](https://www.thanks.io/realestatecasestudy) - A detailed breakdown of a repeatable listing pipeline that generated $265,000 in trackable GCI from $20,000 in direct mail spend using QR codes, automated follow-up, and monthly nurture campaigns

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## Frequently Asked Questions

### Platform & Pricing
- [How Does Thanks.io Work?](https://www.thanks.io/faq/how-does-thanks-io-work) - Dashboard, API, and integration workflows; handwriting engine; automated campaigns; who uses it
- [How Much Does Thanks.io Cost?](https://www.thanks.io/faq/how-much-does-thanks-io-cost) - Free/$49/$199/custom plans; per-piece rates by mailer size; postage included; no minimums; nonprofit discounts
- [What Mail Types Can I Send with Thanks.io?](https://www.thanks.io/faq/what-mail-types-thanks-io) - Postcards (4x6, 6x9, 6x11), letters (windowed/windowless), notecards, gift cards, MagnaCards; features of each

### Ordering
- [What Is the Minimum Order on Thanks.io?](https://www.thanks.io/faq/minimum-order-thanks-io) - No minimum order ever; per-piece rate unchanged at any volume; test sends; no setup fees
- [Can I Send a Single Postcard with Thanks.io?](https://www.thanks.io/faq/send-single-postcard) - Single-piece sends via dashboard or API; no price premium; same-day processing; CRM-triggered single sends

### Delivery
- [How Long Does Direct Mail Take to Deliver?](https://www.thanks.io/faq/direct-mail-delivery-time) - Standard: 7-14 business days; First Class: 3-10 business days; processing cutoffs; international delivery; undeliverable handling

### Tracking & Developer
- [Can I Track Direct Mail with QR Codes?](https://www.thanks.io/faq/track-direct-mail-qr-codes) - Unique per-recipient QR; real-time scan analytics; Global Scan List; CRM/webhook actions on scan; scan analytics by template
- [Does Thanks.io Have an API?](https://www.thanks.io/faq/does-thanks-io-have-an-api) - REST API v2; send any mailer type; OAuth 2.0 + personal access tokens; sandbox/test mode; OpenAPI spec; MCP server; plan requirements
- [Does Thanks.io Support Webhooks?](https://www.thanks.io/faq/thanks-io-webhooks) - Order status, item delivery, QR scan events; at-least-once delivery; dashboard test button; CRM/Zapier integration; MCP server

### Automation
- [How Do I Automate Direct Mail from My CRM?](https://www.thanks.io/faq/automate-direct-mail-crm) - HubSpot native; Zapier/Make/n8n for Salesforce, Pipedrive, HighLevel; step-by-step workflow; personalization variables; Shopify e-commerce