# Thanks.io > Thanks.io is a direct-mail automation platform that sends handwritten-style postcards, letters, notecards, gift cards, and MagnaCards through a dashboard, REST API, MCP server, or integration - with QR tracking, automated campaigns, CRM integrations, AI design (ThanksAI Studio), and AI personalization built in. Trusted by 5,000+ businesses since 2017. Pricing and plan facts below match https://thanks.io/pricing as of September 2026. Canonical site host: https://thanks.io (www.thanks.io redirects here). --- ## What is Thanks.io? Thanks.io is a SaaS platform for direct mail automation. Businesses use it to: - Send automated, personalized physical mail (postcards, letters, notecards, gift cards, MagnaCards) triggered by CRM events, API calls, Zapier/Make/n8n workflows, AI agents over MCP, or scheduled campaigns - Track recipient engagement via a unique QR code on every piece, and USPS delivery on First Class mail - Personalize each piece using recipient variables, AI-generated copy, and dynamic images (e.g., Street View property photos for real estate) - Design mailers from a plain-English prompt with ThanksAI Studio, then save the result as a reusable template - Manage mailing lists with address verification, deduplication, and suppression - Automate lifecycle campaigns: drip (Days After Added), date-based (Birthday, Anniversary, Holiday, On a Specific Date), recurring (Every Month, Every Year), Neighbor Blast (radius mailing), and evenFLOW (paced sending) **Important - how the handwriting works:** Thanks.io does not use real pens or human handwriters. All "handwritten" text is rendered by a proprietary digital handwriting engine (multiple realistic fonts, AI Fonts, optional Realism Mode) and printed onto physical mail. "Handwritten" on Thanks.io always means handwritten-style. **Founded:** 2017 **Customers:** 5,000+ businesses **Verticals:** Real estate, mortgage, insurance, e-commerce, SaaS, marketing agencies, home services, nonprofits, and more --- ## Mailer Types | Type | Sizes | Key Features | |------|-------|-------------| | Postcards | 4x6, 6x9, 6x11 | QR tracking, Canva sync, Street View, AI personalization, all campaign types | | Letters | Windowed, Windowless | Multi-page (US-only), PDF-only mode for newsletters, letterhead, real stamp on windowless | | Notecards | 5x4 folded | Premium; real stamp; high authenticity | | Gift Cards | Branded | Leading brands; QR redemption; real stamp; priced at mailer rate + face value; US-only; requires a paid plan | | MagnaCards | 6x9 | 6x9 postcard with a pop-out business-card fridge magnet; same features as postcards | All mailers support: - Proprietary handwriting engine with AI Fonts and Realism Mode (random spacing, occasional crossouts for realism) - digitally rendered, not real pen - Dynamic QR codes with per-recipient URLs - Per-recipient personalization via replacement variables (%FIRST_NAME%, %CITY%, %CUSTOM1%, etc.), dynamic images, and AI messaging - Standard or First Class postage. Standard is cheaper but has no USPS tracking and no return-to-sender; First Class includes both. Standard Mail is a paid-plan feature - Pay as you go accounts send First Class only. - International delivery on most mail types. Exceptions: gift cards are US-only, and multi-page letters are US-only (single-page letters ship internationally). International sends use First Class-equivalent postage. --- ## Pricing | Plan | Monthly | Notes | |------|---------|-------| | Pay as you go | $0 | Every mailer type except gift cards; full REST API; QR code generation and scan tracking; per-recipient personalization; ThanksAI Studio. First Class postage only. No campaign automation, webhooks, or automation integrations. | | Business | $49/mo | Discounted per-piece rates; Standard Mail; campaign automation; webhooks; QR scan actions; suppression lists; gift cards; Zapier/Make/n8n/HubSpot automation; branding | | Professional | $199/mo | Lowest per-piece rates plus everything in Business; dedicated success manager; design and messaging services; API and automation consultations; VisitorView | | Enterprise | Custom | Custom volume pricing - chat with sales for a quote. See https://thanks.io/enterprise-pricing | Yearly billing is roughly "10 months for 12" (about 2 months free). Per-piece rates, US, postage included (Pay as you go First Class / Business Standard / Professional Standard): - 4x6 postcard: $1.18 / $0.77 / $0.64 - 6x9 postcard: $1.65 / $0.91 / $0.71 - 6x11 postcard: $1.87 / $1.01 / $0.76 - Windowed letter: $1.24 / $0.83 / $0.79 - Windowless letter: $2.56 / $1.35 / $0.99 - Notecard: $3.04 / $1.83 / $1.49 - Gift card: paid plan required / $1.83 + face value / $1.49 + face value - MagnaCard (6x9): $2.08 / $1.43 / $1.04 Postage and page add-ons: - First Class on a Business or Professional plan adds $0.05 to 4x6 and 6x9 postcards and $0.21 to every other format (6x11 postcards, letters, notecards, MagnaCards) - Additional letter pages: $0.20 per page No minimums. No commitments. No setup fees. Postage and handwriting included in every price. Verify current rates at https://thanks.io/pricing. Nonprofit discounts available: postcards from $0.47/piece. See https://thanks.io/nonprofit-pricing. --- ## Campaigns & Automation Ten campaign types ship in the campaign builder (Business, Professional, and Enterprise plans): - **Days After Added (drip):** trigger mail N days after a recipient is added to a list - **Birthday**, **Anniversary**, **Holiday:** automatically mail on the recipient's date or a chosen holiday - **On a Specific Date:** mail a whole list on a fixed date - **Every Month**, **Every Year:** recurring sends - **Neighbor Blast:** radius mailing around an address (e.g., Just Listed/Just Sold for real estate); optionally reference the subject property in the mailer - **evenFLOW - Staggered Throughout the Year:** spread a list's sends evenly across the year - **evenFLOW - Daily Send Limit:** pace sends at a fixed daily count; optional loop back to start Campaigns can also be created, listed, and activated programmatically via the REST API and the product MCP server. Single sends can be triggered on any CRM event via webhook, Zapier, Make, or n8n on any plan. --- ## API & Developer Features **REST API v2:** - Send any mailer type with a single POST request (`POST /api/v2/send/{postcard|letter|windowlessletter|notecard|magnacard|giftcard}`) - Manage mailing lists, recipients, campaigns, templates, and webhooks programmatically - Webhooks (paid plans) for: order status, order item status, item delivered, QR scans - OAuth 2.0 + personal access tokens - Test mode for building integrations without placing real orders - Available on every plan, including Pay as you go - All API calls, Zapier calls, logins, webhook events, and dashboard changes are recorded in the Audit Log **OpenAPI Spec (machine-readable, OpenAPI 3.1):** https://thanks.io/openapi.json **Two MCP servers - don't confuse them:** 1. **Documentation MCP server** - https://docs.thanks.io/mcp (setup guide: https://docs.thanks.io/mcp-server, or `npx mint-mcp add thanksio`). Read-only, LLM-friendly access to the API docs, endpoint reference, schemas, and integration guides for AI coding assistants (Claude, Copilot, Cursor, etc.). 2. **Product MCP server** - served by the Thanks.io app, OAuth-authenticated. Covers the full send workflow for AI agents: account overview and performance, a marketing playbook, ThanksAI Studio creative design, template and mailing-list management, a mandatory preview step that renders proofs and calculates cost before anything is charged, send tools for every mailer type, order lifecycle, and recurring-campaign management. Send tools place real, billable print orders. See https://thanks.io/agents. **n8n Community Node:** Package: `n8n-nodes-thanks-io` Verified on n8n Cloud: https://n8n.io/integrations/thanksio/ --- ## Integrations **Native (no Zapier required):** - HubSpot (send from contact records and workflows) - monday.com - Canva (sync designs as Image Templates) - Sure Send - n8n (community node) - Email integration (trigger a send by email) **Via Zapier / Make / n8n / Pipedream / Integrately / Pabbly / viaSocket / API Nation:** - Salesforce, Pipedrive, ActiveCampaign, HighLevel, Bold Trail/kvCORE, Zoho, MedicarePRO, and 500+ more - Shopify, WooCommerce, BigCommerce, Magento - 8,000+ apps via Zapier Most automation integrations require a paid plan (Business, Professional, or Enterprise). Full integration docs: https://docs.thanks.io/native-integrations/introduction --- ## Tracking & Analytics - Unique QR code per recipient with per-recipient URLs - QR generation and scan tracking are available on every plan, including Pay as you go - QR scan triggers (paid plans): email notification, SMS notification, webhook, move-to-list, email/phone append - USPS piece-level delivery tracking and return-to-sender on First Class postage - Analytics page: scan rates by Image Template, Message Template, and Mailing List - Global Scan List: usable in campaign actions - API/Audit Log: all API calls, Zapier calls, logins, webhook events, dashboard changes --- ## Delivery Times - Standard postage: typically 7-14 business days from the print date; no USPS tracking, undeliverable pieces are not returned - First Class postage: typically 3-10 business days from the print date; USPS tracking and return-to-sender included - Orders placed before 11am Central time are processed the same business day - International: First Class-equivalent postage; delivery times vary by country; some countries are excluded by USPS restrictions --- ## Key Differentiators vs. Competitors Competitor cells checked against each vendor's own pricing and product pages in September 2026. "Not listed" means the vendor's public pages do not mention it, which is not the same as "No". Detailed, sourced comparison: https://thanks.io/compare/thanks-io-vs-lob | Feature | Thanks.io | Lob | Handwrytten | PostGrid | |---------|-----------|-----|-------------|----------| | Handwriting-style mail | Yes (digitally rendered: engine + AI Fonts) | No | Yes (real pen, robot-written) | No | | Mail formats beyond postcards & letters | Notecards, gift cards, MagnaCards | Checks, self-mailers | Notecards, gift cards | Checks | | Direct mail API | Yes | Yes | Yes | Yes | | Official MCP server for AI agents | Yes (hosted, OAuth; full send workflow) | Third-party only | Yes | Not listed | | Recurring campaign automation | Yes (drip, birthday/anniversary/holiday, recurring, radius, paced) | Limited | Yes | Limited | | QR codes with scan tracking | Yes | Yes | Yes | Yes | | Scan-triggered list moves & email/phone append | Yes | Webhooks | Notifications | Partial | | Native HubSpot integration | Yes | Not listed | Yes | Yes | | AI-written per-recipient message copy | Yes | Not listed | Not listed | Not listed | | AI design studio (design from a prompt) | Yes | Not listed | Not listed | Not listed | | Volume minimums or tiers | None | Annual mailing tiers | None | 500/mo cap on $0 plan | | $0 plan (no subscription) | Yes (Pay as you go) | Yes (Developer) | Yes (order without a plan) | Yes (Starter) | | Nonprofit pricing | Yes | Not listed | Not listed | Not listed | | HIPAA compliance advertised | No | Yes | Not listed | Enterprise plan | --- ## Data Services (Pay-Per-Use) Charged per lookup on every plan, on top of mailer pricing: - Email -> physical address append: $0.07 per match - IP address -> physical address: $0.20 per address found - Address -> email + phone append: $0.20 per append - Radius address search: $0.05/address - Print Protect (anti-smudge coating, postcards only): $0.15/card - AI House Effects (Street View AI image effects): $0.10/mailer - VisitorView (website visitor retargeting): paid plans; $0.20 per visitor resolved to an address --- ## Refer & Earn (Referral Program) Every Thanks.io client gets a personal referral link (thanks.io/r/). When someone signs up through it and becomes a paying customer, the referrer earns commissions, settled as Thanks.io credits from the dashboard. Fully in-house - no external affiliate network, no separate signup. - **Signup bonus:** currently 100% of the referred account's first subscription payment (e.g., $49 for Business, $199 for Professional; yearly plans pay one month of the equivalent monthly plan). Pay-as-you-go signups earn nothing until they subscribe. - **Send commission:** currently 1% of every settled send order the referred account places, forever, on the post-discount order total (gift card face value excluded). - **Campaign share links:** a client can publish one of their campaigns as a share link; someone signing up through it receives a starter copy (templates, messages, automation setup) with no recipients or data, arriving inactive for review. - Attribution is first-touch, written once at signup. Referrers see only their commission events, never the referred account's data. - Earnings accrue as a balance; convert to credits self-serve above a $50 minimum. Rates are current program settings and may change - the dashboard shows the rates in effect. Details: https://thanks.io/refer-and-earn --- ## Key Pages - Homepage: https://thanks.io - Pricing: https://thanks.io/pricing - Enterprise pricing: https://thanks.io/enterprise-pricing - Nonprofit pricing: https://thanks.io/nonprofit-pricing - Refer & Earn (referral program): https://thanks.io/refer-and-earn - Comparison (Thanks.io vs Lob, PostGrid, Handwrytten, Postalytics): https://thanks.io/compare - Thanks.io vs Lob (pricing and features, sourced, verified September 2026): https://thanks.io/compare/thanks-io-vs-lob - Thanks.io vs Postalytics (video comparison): https://thanks.io/compare/thanks-io-vs-postalytics - Build with AI agents: https://thanks.io/agents - API docs: https://docs.thanks.io - Documentation MCP server: https://docs.thanks.io/mcp - OpenAPI spec: https://thanks.io/openapi.json - Help center: https://help.thanks.io - Changelog: https://docs.thanks.io/updates - Real estate: https://thanks.io/realestate - Neighbor Blast (radius mailing): https://thanks.io/products/neighborblast - Post-purchase e-commerce: https://thanks.io/postpurchase - Cart Mailer (abandoned-cart postcards): https://thanks.io/products/cart-mailer - Medicare agents: https://thanks.io/products/medicare - JustListedJustSold: https://justlistedjustsold.com - Security: https://thanks.io/security - Accessibility: https://thanks.io/accessibility - Dashboard (sign in / sign up): https://dashboard.thanks.io ## Case Studies - [Real Estate Direct Mail Case Study: Brett Furman](https://thanks.io/realestatecasestudy) - A detailed breakdown of a repeatable listing pipeline that generated $265,000 in trackable GCI from $20,000 in direct mail spend using QR codes, automated follow-up, and monthly nurture campaigns --- ## Frequently Asked Questions ### Platform & Pricing - [How Does Thanks.io Work?](https://thanks.io/faq/how-does-thanks-io-work) - Dashboard, API, and integration workflows; handwriting engine; automated campaigns; who uses it - [How Much Does Thanks.io Cost?](https://thanks.io/faq/how-much-does-thanks-io-cost) - Pay as you go $0 / Business $49 / Professional $199 / Enterprise custom; per-piece rates by mailer size; postage included; no minimums; nonprofit discounts - [What Mail Types Can I Send with Thanks.io?](https://thanks.io/faq/what-mail-types-thanks-io) - Postcards (4x6, 6x9, 6x11), letters (windowed/windowless), notecards, gift cards, MagnaCards; features of each ### Ordering - [What Is the Minimum Order on Thanks.io?](https://thanks.io/faq/minimum-order-thanks-io) - No minimum order ever; per-piece rate unchanged at any volume; test sends; no setup fees - [Can I Send a Single Postcard with Thanks.io?](https://thanks.io/faq/send-single-postcard) - Single-piece sends via dashboard or API; no price premium; same-day processing; CRM-triggered single sends ### Delivery - [How Long Does Direct Mail Take to Deliver?](https://thanks.io/faq/direct-mail-delivery-time) - Standard: 7-14 business days; First Class: 3-10 business days; processing cutoffs; international delivery; undeliverable handling ### Tracking & Developer - [Can I Track Direct Mail with QR Codes?](https://thanks.io/faq/track-direct-mail-qr-codes) - Unique per-recipient QR; real-time scan analytics; Global Scan List; CRM/webhook actions on scan; scan analytics by template - [Does Thanks.io Have an API?](https://thanks.io/faq/does-thanks-io-have-an-api) - REST API v2; send any mailer type; OAuth 2.0 + personal access tokens; test mode; OpenAPI spec; MCP servers; plan requirements - [Does Thanks.io Support Webhooks?](https://thanks.io/faq/thanks-io-webhooks) - Order status, item delivery, QR scan events; at-least-once delivery; dashboard test button; CRM/Zapier integration; MCP server ### Automation - [How Do I Automate Direct Mail from My CRM?](https://thanks.io/faq/automate-direct-mail-crm) - HubSpot native; Zapier/Make/n8n for Salesforce, Pipedrive, HighLevel; step-by-step workflow; personalization variables; Shopify e-commerce